Re: quattro/Quattro

[Tom Nas <tnas@euronet.nl>]

pjrose@servtech.com (Phil & Judy Rose) wrote:

>Interesting point, Jim. Is lowercase specified (bt Audi) as "correct" for
>quattro spelling? I note that Audi seems consistently to use a lowercase
>"quattro" on the  vehicle (grill badge, rear window, etc.). Yet Audi also
>have been known to use uppercase "Q" in their advertising copy. Was the
>latter simply a case of bad proofreading? Or corporate schizophrenia?

My 8/81 UrQ brochure talks about 'Quattro', while the 1/88 UrQ brochure
says 'quattro'.
Seems like they made up their minds to go 'all lower case' later on.

Tom

 _______________________________________________________________________
 Tom Nas                                          Zeist, The Netherlands
 tnas@euronet.nl
 1988 Audi 80 1.8S, mostly Tizianrot metallic, 215,000km

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