Don't Buy New Audis

[Fringe Ryder <fringe@ai.net>]

Is Audi actually an image-brand?  I bought mine in spite of the virtual
lack of name recognition in general.  People regularly come up to me and
ask what it actually is.  It seems to have all the prestige and
image-consciousness of a Peugot.

As for negitive sales pressure, I don't see buying -used- cars
accomplishing that.  You'd still have to buy -some- new car to factor into
the statistics.  Otherwise it just looks like a slow year.  It would
probably have to be a BMW, to have the effect you want, or a Subaru Impreza
RS.  

	Fringe
	'97 A4Q 2.8L (5sp stick)

>From: Joel Skousen <jskousen@enol.com>
>I don't buy the strategy of buying new Audis to try to influence AOA.
>Anyone who knows how corporate automobile people think knows that
>sending negative messages is many times more effective than trying to
>influence with the positive--at least if you are working from a MINORITY
>POSITION as we are.  A company like Audi who is desparately trying to
>make a comback in the American markets would be very sensitive to a
>group of its most ardent devotees, calling for a boycot of new Audis.
>The affluent image buyers of new Audis far outnumber we performance
>types, so the few of us that can vote with our big dollars is only a
>long shot.  {snip}
>I for one have been a loyal Audi buyer of used
>vehicles since my first first car--an red Audi 90 in 1970.  I have gone
>through the entire AUDI line up until the 1990s, and have never felt
>once that AUDI ever gave a hoot about us used car buyers except to milk
>us for all we are worth in extremely high parts prices.