Catering to used-car buyers?

[Benjamin Weste Pearre <ben@marimba.com>]

>> But there's little incentive to listen to people who don't buy new 
>> cars,  which seems to be about 70% of the list.  What's the margin in 
>> catering to  used-car buyers, when you have to sell the car once 
>> first?
> No argument here, I agree with you, I and other used car buyers are
> not the ones to "cater to". 

Why not?  If you make a car that a used-car buyer will want, that 
means that the resale value that a new-car buyer will get when he 
sells will be high.  My Acura Integra, according to the KBB, is worth 
_more_ than I paid for it!  That's part of why they're soooo popular.  
Buying one is not a risk.  I've put $200 of maintenance into the Acura 
over a year and a half, and I could get at least most of what I paid 
for it back now.  That's a strong incentive to buy a new one!  Am I 
missing something?


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