Re: Audi Marketing Miscues

["Robert Myers" <rmyers@inetone.net>]

At 08:13 AM 12/30/97 -0500, you wrote:
>
>Audi has certainly taken a pasting on this list for inept marketing.
>Clearly, however, they are not alone in their misreading of the diverse
>needs of a market foreign to them.  The following marketing miscues
>should demonstrate the difficulty of doing this well:

---snip happens---

How about Chevrolet marketing the Chevy Nova in South America where the
name means in Spamish (approximately) "won't go"?  :-)


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   Bob
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