[Author Prev][Author Next][Thread Prev][Thread Next][Author Index][Thread Index]

Re: Alta Vista



This is a follow-up on my previous post.

I just did several searches in Alta Vista. Both "Subaru" and "Quattro"
were ignored by the Volvo banner. Sure, Suby is hardly a competitor for
Volvo, no matter how hard the Suby's TV commercial tries to present them
as peers.
"Quattro" is, in turn, simply "4" in Spanish. Evidently Volvo did not
want to target every Spanish speaking individual, looking for a
"4-bedroom apartment for rent" :)

OTOH, "Audi" is definitely a buzz word and has inevitably prompted the
Volvo banner to appear.

-- 
Igor Kessel
'89 200TQ -- 18psi (TAP)
'98 A4TQ
Philadelphia, PA
USA