Subject: Audi owners in California

[frankbauer@thevine.net]

>(snip)
>4.  Audi has the lowest loyalty rate by far, about 9% of buyers had
>previously purchased Audis vs. 32% for BMW and 58% for Mercedes
>--
>This seems to be biased by audi's recent sales increases; lots of new people
>buying audis.  The other companies have not had similar increases in #s of
>cars sold.

how true!
one mfg's "low loyalty rate" is another's "conquest sales".
try this one: "i came in 2nd, you came in next to last."
statistics can be stated so as to tell nearly any lie you want.
suppose the above statement was written "Audi has the highest conquest
sales rate by far.  about XX% had previously purchased BMW and YY% MB".
same raw numbers used, sounds like a different study was conducted...

frank

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