Re: Is Audi listening

[Wendell_Gurley@notes.toyota.com]

The truth is Audi probably is listening but using a bit of good judgement.
There's nothing worse for a car company than listening to a bunch of hollow
enthusiasts blubbering on about what they want in a product lineup, when
what they really are saying is "gee, I'd like to go to the dealer and sit
in that car, even test drive it, but I have no intention of ever stepping
up to the plate and buying one!"  There's a big difference between
enthusiasts and customers. (No personal accusations intended).

>Date: Thu, 26 Mar 1998 15:16:15 -0800
>From: Joe Rae <audi-quattro@usa.net>
>Subject: RE: new vw beetle (marginal audi content)
>
>>[Joe Rae]  Now if we could just get Audi to listen to us. We would have
>>RS2's and s4 avants and all sorts of fun stuff. Maybe even a rerelease of
>>the urq???? one could only hope, and dream
>
>A footnote for those of us who have long complained that Audi doesn't
>listen to us: VW did
>not want to build the New Beetle, but the response to it on the U.S.
>auto show circuit was overwhelming.  VW had to build it.  At $15,600,
>the New Beetle ain't a bargain, but it's winner.  VW will sell a slew of
>them.
>
>Shaun Mullen
>West Grove, PA