Quattro and the common man

[quk@isham-research.demon.co.uk (Phil Payne)]

In message <8825663C.00538A97.00@fcpa_nt6.fcpa.fujitsu.com> "Matt Rooke" writes:

> And even at work, educated engineers ask me what it means.   So I really think this
> new "unfair advantage" ad campaign is right on the mark.    I've had several
> people who know I'm an Audi nut mention that they'd seen the ad and were duly
> impressed and educated.

It's worth remembering that "Vorsprung durch Technik" came about because
60+% of non-German Europeans thought Audi was an Italian company.

At the time, 'German' meant quality and 'Italian' meant crap.  So Audi
decided to assert their Germanness.

--
 Phil Payne
 Phone: 0385 302803   Fax: 01536 723021
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