Re: Audi Magazine - "Audi Driver"

[David Boyd <john@dboyd.demon.co.uk>]

In message <85256647.0049C8AC.00@ngw2.hns.com>, on Mon, 20 Jul 1998,
quinn@hns.com spake thus:

>Geoff Jenkins wrote:
>
>>Is "Audi Driver" magazine the answer? If so, has anyone (esp. the UK
>>delegation, as it's published in Britain) see it? Opinions?
>I picked up a copy while on vacation in UK last month.  It's not
>very 'deep'.  More like a large glossy brochure for Audi's.
>A couple of reviews of new models - along the lines of "look how
>great Audi's are!".  A couple of very lightweight technical articles.
>
>IMHO, not worth the money to import.  If anyone has a dissenting
>opinion, please respond.

I would agree with this view - I don't bother buying it in UK.

Some comments on the first issue I made at the time are reproduced below
- don't think it has changed much since then - if anything for the worse
!

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Agreed, aesthetically it's very pleasing; it exudes quality, style and
good taste. To readers only interested in the latest Audi developments
and
which GBP 30,000 Audi to buy next , the interior to grace with their
Aquascutumed presence in the driving seat and no more, it's the bees
knees.
But the whole impression, to me, is of an expensive, glossy PR magazine,
rather than one for those who are more at home in boilersuits under
their
Audis. I am sure it is all a deliberate move up-market, to leave their
sister mag. 'VW Audi Driver' more for the 'enthusiasts', but there's a
balance, which I don't think they've got quite right. However, it's
early
days, and with a new magazine, there's no stock of reader-oriented
features
on which to draw, and it's vital to impress potential advertisers with
how
well-heeled the readership will be, so 9/10 for presentation and 6/10
for
content would be my marks so far.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

regards

David

-- 
David Boyd
john@dboyd.demon.co.uk
Cumbria, UK