re: http://www.audi.co.uk

[Phil and Judy Rose <pjrose@servtech.com>]

>Date: Sat, 08 Aug 1998 09:50:03 GMT
>From: quk@isham-research.demon.co.uk (Phil Payne)
>Subject: http://www.audi.co.uk
>
>Can't say I'm impressed.  Yet another 'frames obsessed' web site that
>throws away huge borders all around a tiny pseudo-page that you
>can't bookmark in Netscape.  On a 14" screen (that's all I have on the
>only machine with web access) the font is so miniscule that it doesn't
>resolve at all.
>
>It's a tiny bit better than the (truly awful) German site - at least
>the pages download in less time than it takes to make and eat breakfast.
>
>Audi's web page designers seem to be obsessed with 'Vorsprung durch
>Technik' and delight in using twiddly bits that 95% of the world's
>browsers don't understand.  They should realise that, despite all the
>sexy stuff in the engine bay, Audis are actually _driven_ using
>long-established control layouts - clutch on the left, etc.
>
>Web pages are the same.  Using every last gizmo isn't clever - it puts
>barriers in the way of your message.
>

I'm in agreement with Phil P. on the negative impression this website makes
(on me). Audi web designers evidently wish to prepare prospective owners
for unmagnified microfiche reading. Grey on white text adds to the
illegibility. And the precision needed to hit the microbuttons--perhaps
intended to convey the small tolerances used in Audi manufacturing?

Have another go at it, Audi UK.

Phil R.

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