Re: quattro-digest V4 #2832

["Jon" <jwilliam@cyberzone.net>]

> Date: Tue, 29 Sep 1998 18:48:59 -0500
> From: ejfluhr@austin.ibm.com (Fluhr)
> Subject: Re: Audi loses a sale to BMW
> 
> >I understand that people will do this...but I find it rather curious
> >anyway. If I were totally ambivalent between two rather different
> >vehicles, I guess the sales process could influence me...but, personally,
> >I spend so much time researching, weighing options, test driving, etc, I
> >would deal with the devil herself to get the car I wanted. Then of
> >course, I'd enjoy the negotiations...and given the above described sales
> >attitude, I'm sure I'd walk out on the deal... ...and come back to buy
> >the car I wanted, from a different sales rep.
> 
> 
> My friend knows virtually nothing about cars, and does not differentiate
> between them based on technical merit.  If it looks good, drives good (and
> he drives rather conservatively), and he gets great service and is treated
> well, he is sold on it.  Similarly, he wants to be able to walk into a
> dealer lot, find a car he likes, and buy it right there.  That attitude
> precludes the use of the fixed-price sellers on the internet.  

Uh-oh, sounds like a reasonable buyer.  A fanatic would have 
pressed on despite the insults and lack of manners.


____
Jon
jwilliam@cyberzone.net