Re: Audi loses a sale to BMW

[Fringe Ryder <fringe@fringeweb.com>]

Even if I found the perfect palmtop computer or bicycle, two other areas
I'm a bit of a fanatic, I wouldn't pay a $1000 premium over market for it.
The market right now has okay palmtops for the $1000 range.  If Toshiba
came out with an actual palmtop (a small libretto) priced at $1649, and I
decided that fit, I'd go in to get it, but I wouldn't pay a $100 premium.

To many people, cars are the same way.  Just because it's the right car
doesn't mean it's the right car at any price.  Audi builds cars.  It is us,
the Q-List, that build the religion.  The religion is a lot harder to sell.

Lee Levitt <wheelman@shore.net> wrote:
>I understand that people will do this...but I find it rather curious
>anyway. If I were totally ambivalent between two rather different vehicles,
>I guess the sales process could influence me...but, personally, I spend so
>much time researching, weighing options, test driving, etc, I would deal
>with the devil herself to get the car I wanted. Then of course, I'd enjoy
>the negotiations...and given the above described sales attitude, I'm sure
>I'd walk out on the deal...
>
>...and come back to buy the car I wanted, from a different sales rep.
>