New BMW television campaign

[quk@isham-research.demon.co.uk (Phil Payne)]

Actually, I don't _know_ that it's new - I don't watch Channel 5 very
often.

Two new adverts:

a) A spinning top. "Everyone knows that moving objects should be
   balanced.  That's why BMWs distribute exactly half the braking force
   to each axle."

b) A man on a unicycle. "Transmitting power through the wheels you
   steer with can lead to instability.  That's why BMWs reserve one
   axle for steering and one for power."

I've never seen anything so oddly indefensible from a major player.  Is
quattro really starting to dent BMW's sales figures?

(And can the first one even be true?)

--
Phil Payne