RE: American News Shows do it again.

["Buchholz, Steven" <Steven.Buchholz@kla-tencor.com>]

While it is always possible that the US media has a vendetta for Audi, I'm a
bit skeptical.  The media is driven by making money ... capitalism after
all!  Someone decided that a story on the fine print about leasing needs to
be done, as the people need to know (gotta keep the ratings up on those hard
hitting investigative reports)!  The next thing to do is to find which
marque will impact advertising revenues the least ... as we all know Audi
spends little to nothing on advertising in the US.  Think what would happen
if they did a story on GM, Ford, Toyota, Daimler-Chrysler or BMW!  There's
little Audi ... noone buys their cars, but they are a marque with brand
identification in the US (thanks to UI and building cars that cost a lot to
maintain) ... we can target them.  

If you don't like that being done, then what you should do is to keep track
of the advertisers who run spots on the show and contact them, telling them
that the fact that they advertise on such a biased pseudo-news program has
caused you to decide not to consider their product.  Contact the network
that runs the show and express your concern that they targeted a single
marque unfairly as it is likely to be a common business practice in the
industry, and singling out a single marque is unfair.  

I'm sorry that I can't comment on the story directly ... shows like 20/20,
60 Minutes, Hard Copy, and even the network news are not on my TV viewing
list ...

Steve Buchholz
San Jose, CA (USA)

========================================

I missed the report last night but find this information to be not
surprising .
It is awfully "coincidental" to me, that everytime Audi sales start
rocketing
upward the news media tries their best to thwart Audi's progress.
Remember
the
popularity of the Audi 3-year test drive back in the late 80's early
90's?
The
60-minutes sudden acceleration charge came out around then.  Could it be
that
the competition "buys" these type of attacks?
(You betcha!)

A fellow Audi enthusiast
Mark



Kubycheck Russell-CRK022 wrote:

> All,
>
> The Friday night airing of 20/20's look at advertising fine print is
> highlighting Audi. At the beginning of the teasers is displayed an
Audi
> print ad. The piece is about fine print issues in advertising. They
picked
> heavy on Macy's and the deceiving automotive industry, specifically
Audi.
> They presented the 1996 leasing program offered by Audi and "showed"
all
the
> hidden costs in the fine print.
>
> What has Audi done that the American media does not look on them
kindly?
>
> Russell
> '97 A6qw
> '93 90cs