Re: Audi on 20/20

[Peter_Szalay@amat.com]

Sorry if this has been posted already (Im behind on my email) but here are the
transcripts of the 20/20 clip.



Few have perfected the fine art of fine print as well as automobile advertisers.

AUDI SPOKESMAN (TV COMMERCIAL) The Audi A6 Quattro with Quattro all‐wheel
drive.

ARNOLD DIAZ (VO) This Audi commercial promises you can lease a new car for a low
$439 a month, plus a 495 acquisition fee. But the fine print discloses you have
to pay $2,750 down, plus a $300 disposal fee, plus 20 cents a mile for anything
over the scanty 25,000 miles you’re allowed. The Federal Trade Commission said
this 1996 ad campaign was deceptive. Audi disagreed but promised not to mislead
customers about leasing terms in the future. Some of the most outrageous car ads
are on the radio.



Then they moved on to a Toyota radio ad.

Peter