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Re: bashing Detroit



In a message dated 7/8/99 10:39:50 AM EST, JShadzi writes:

<< These loyalties may be to "Audi" cars, but not really to AoA, they do not 
know I even exist, and after about 3 years, the same happens with their cars.
 Javad Shadzi >>

Go back and read my post. As I said we're loyal to the CONCEPT that Audi 
builds into their cars, not to AoA. I also said there are lots of companies 
out there that would kill to have that kind of brand loyalty. Most of them 
don't. There was a time when brand loyalty meant something. Not any more, to 
my mind. But there are still lots of folk who buy that way and manufacturers 
do a lot to keep brand loyal customers.

Mike Torio