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Information request
Hi,
I am part of a group of MBA students in Paris, currently doing a market
study on special cars.
We are focusing on high performance, luxurious, and individual cars;
Mercedes Benz cars, BMW M3, M5, Series 7, Audi (including Quattro and
S, their individual cars), etc.
We have visited several dealers to know about the products but still need
to know about the customers. We are interested in knowing more about
people like you, their customers.
What are the main aspects to consider when you buy an Audi? (Performance,
quality, status, exclusivity, price, handling, safety or any other
criteria important to you).
Could you please let me know which criterias are the most important when
choosing a car like this.
Are you aware of the Audi Quattro Individual program?
Do you think of any other brand that could compete with these?
Do you think of any other brand that could compete with the Audi Quattro
Individual program?
I would be grateful if some of you could answer these questions.
Thanks for your time,
Best Regards,
Luigi Fagiani
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