Audi vs. Subaru sales

[Rave Racer 2000]

        Well, you may be right about how the Subaru runs and the technology
behind them, as well as their reliability.  Everyone knows how well the
Audis run (or don't run).  I don't think that AUDI has any great fear for
their market concerning Subaru, in North America anyway.  I think that the
new Outback sedan and any new additions are all that AUDI has to fear in
this market range.  BMW and Lexus pose more of a concern.  VW however
competes directly with Subaru in almost all of the classes they make.  With
the introduction of 4motion to the smaller VW's will pose a threat to
Subaru's share of this market.  I think that AUDI's response to Subaru
nipping on it's heals (lets all face it, they are catching up) is the old
catch phrase "The best defence is sometimes a good Offence".
        Audi sales have also been picking up here in North America.  I
beleive that history and a strong racing program provide substantial
strength for their products.  Sometimes it takes more then just a good
product to turn Joe Public into a customer.  There are more car buyers out
there now then ever before and I think that Audi will be able to hold strong
despite a good effort from Subaru.
                                                                    RR

----- Original Message -----
From: Joiner <joiner at atcon.com>
To: Audi Newsgroup <quattro at audifans.com>
Sent: Sunday, November 05, 2000 5:59 PM
Subject: RE:Audi vs. Subaru sales


> This seems to have been an interesting thread and some may even argue, why
> compare Subaru with Audi at all. Well, I have both cars and I will say a
> couple of things. The 00' Outback Wagon that I have is well put together,
> nary a thing wrong. Trips to the dealer consist of oil changes only. Audi
> should take a page from Subaru. The Outback is solid, dependable and good
> looking to boot. People come up to me in parking lots to ask about the
> Outback.
>
> The latest JD Power survey put Subaru just a shade behind Audi and you can
> bet that Subaru will be out to improve things in a hurry. Now I love my
Audi
> but I say, Audi watch out behind you, Subaru is comin' on fast and Audi
> engineers must be a tad worried about the VDC! Outback sales will only get
> better.
>
> Ron
>
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