More A4/Passat Opinions

Tom Nas tnas at euronet.nl
Mon Mar 12 16:53:20 EST 2001


Ti Kan <ti at amb.org> wrote:

>The idea is that each line of car have their own "brand specialists",
>so that they can be better trained to focus on just that line.  This
>makes them more knowledgeable and can better represent the brand (well,
>at least in theory).  AOA is really pushing this concept lately.  In fact,
>they are going one step further to convince as many dealers to become
>exclusive Audi dealers, or at least put Audis in its own showroom, separate
>from other marques.

Same deal here in Holland. Separate showrooms, even separate dealerships in 
some instances. As VW/Audi NL is tightening up the conditions for 
dealerships, the only Audi dealerships to survive are the larger ones. Some 
of those have decided to concentrate their Audi sales and servicing in only 
one of their dealerships, the rest concentrating on VW (either cars and/or 
vans and light trucks).
In Amsterdam, three dealers pooled their resources and built a completely 
new dealership for Audi and Porsche. _Really_ nice.

Tom




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