Why Audi Withdrew From Rallying

[Steve Meyer]

Audi has used rallying for what they needed and was
ready to move on. The spectator safety and driver
safety issues happened to be an easy way out.

The target market that rallying was reaching was no
longer the people Audi was trying to reach. Audi had
their eyes set on the luxury car market, which if you
will notice, none of the big players have a factory
supported a rally effort. Just look at who is winning
these days...Subaru, Mitsubishi. These are not Audi's
competition (as far as Inglostadt is concerned), so
they would be lowering their brand image by competing
with them. 

But all of this is just my opinion!

slm

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