Old/New Audi comparisons?

[Doyt W. Echelberger]

Hello Andrew...........In June, 1989, a one year old 12,000 mile used 1988
Audi 5ktq averaged $23,100.  The used 1988 model 90 was about $18,000   and
the used 1988 Honda Accord ranged from $10,000 to $14,000 depending on what
package was on the car. Source is a 1989 June NADA Central Edition official
used car guide I still have in a drawer.

Long ago the Japanese marketing gurus used loss-leader prices to establish
a foothold in the new US market.  As far back as the 70's they were selling
EXCELLENT cars (made in Japan) at a considerable loss, for less than the
price of a VW Rabbit. And people were waiting months on a list to get them.
One salesman I knew had 30 people pre-sold on Accords and Civics, all
waiting for cars. And they would take any color and any pack of accessories
the dealer wanted to bolt on to the vehicle. And during most of it, Audi
was offering the model 100 at a rather high price, and the Fox a little lower.

Personally, I stayed with the German cars. I liked the way they drove, and
the way they looked. Still do.

Doyt Echelberger
87 5ktq



 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
At 04:31 PM 11/14/2001 -0500, you wrote:
>Hairy green toads from Mars made Mark L. Chang say:
>
> > On Wed, 14 Nov 2001, Alexander van Gerbig wrote:
> >
> > >     I was just wondering what a 90q20v went for new back in the day.
> > > I was thinking $27k fully loaded, but I guess not, yikes is right!
> >
> > I'll scan and post it. It's good for laughs. Remember, them's 1990/1991
> > dollars. 2xYikes. Plus, my car isn't "fully loaded". You could have added
> > ski-pass through, trip computer, power seats, and the 15" Speedlines, I
> > think. Mine has the Pearlescent paint and the cold weather package.
> >
> > I'm thinking fully loaded, $33k.
>
>An interesting thing I've noted is the "stability" of Audi prices.
>In 1991, a 90Q20V went for $33K. Today, the equivalent A4Q2.8 goes
>for about $33k. My old '89 100Q was about $38K. My new '00 A6Q was
>about $39K.
>
>Compare that with something like a Honda Accord. In 1989, they went
>for $10K. Today, they are $23K. (Note: numbers pulled out of thin air)
>
>All things considered, Audis have become something of a bargain.
>10 years ago, they were "high priced luxury cars". Now, they are
>not much more expensive than many other cars which offer (IMHO)
>far less.
>
>--
>
>Andrew L. Duane (JOT-7)                 duane at zk3.dec.com
>Compaq Computer Corporation             (603)-884-1294
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