new audi commercial

[Douglas Frank]

I swear, the best thing that people *remember* is humor.  It may not sell
anything (but how would you know?), but if mindshare is your goal, humor ought
to be the vehicle.  Who among us (except the too young) doesn't remember the
old Beetle ads?  "ugly is only skin deep"... "lemon"... etc.

Or this: http://www.adcritic.com/content/toyota-bugger.html
--
Douglas Frank Compaq Computer Corp.
ZKO           110 Spit Brook Rd.       The older I get,
603-884-0501  Nashua, NH USA 03062       the better I was.