No more (old) Beetles
Brett Dikeman
brett at cloud9.net
Sat Jun 7 02:29:50 EDT 2003
While not Audi related, it's in the family. All these years, VW has
been still making the "old" Beetle at a Mexican plant which also
makes the "new" Beetle. VW has announced that sometime this year,
they will stop making the original Beetle.
Last year's sales were "less than 30,000 units". VW seems to feel
that's measly- but AoA just recently matched that # in sales to date
this year; doing half the sales with one antique model compared to
the company's US luxury branch isn't too shabby.
I can't believe the operation was a money loser- not like they've
had to re-tool the place with each new model year, I doubt there was
much if anything in the way of marketing, and so on- talk about your
low budget operation.
Kinda sad...
B
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"They that give up essential liberty to obtain temporary
safety deserve neither liberty nor safety." - Ben Franklin
http://www.users.cloud9.net/~brett/
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