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Thu Nov 20 12:05:17 EST 2003


see if he had any ideas of what could be done. Actually, I was more
interested in telling I think Audi needs to take better care of their
customers, to ensure when it's time to trade in their car, they'll
hopefully
come back to Audi. My customer, the lady with a broken cyl. head, is
talking
of trading the car in for a Japanese car... That's just great...

But the problem isn't just at the top. A year or two ago, another one of
my
customers decided to trade in his Audi 100 (of which he had great luck
with)
for a new A6q. He went over to the local Audi dealership, struck a deal
and
drove off. 3 days later he brought the A6 back to the dealership to have
a
rattle in the trunk area checked out. He spoke with the salesman who sold
him the car, and he in turn went back to the service dept. and asked one
of
the writers to send a tech out to check it out. Afterall, the guy just
spent
$40+ thousand 3 days ago, why shouldn't he have it checked out
immediately?

The service writer tells the salesman to have the guy make an appointment
like everyone else has to... he was too busy to look at it. Upon hearing
this, the new A6 owner complains to service, gets into a mild argument
and
then leaves in a huff. His next stop? The BMW dealership next door. He
traded the brand new A6q in for a new Bimmer. The BMW dealership thought
this was the greastest thing in the world. The Audi dealer supposedly got
a
phone call from corporate over the issue, but I'm sure nothing ever came
of
it.

I'm sure there are lots of stories from list members similar to mine. I
have
quite a few more myself. But what worries me is that Audi/VW make fine
cars.
People generally love their cars and tend to trade in for a newer audi or
VW
down the road.... unless they've had to deal with customer service in any
way. I have to hand it to the Japansese car manufacturers though. I've
heard
more than one story about how they bend over backwards to make sure you
are
happy. I wish Audi would do the same.

R. Mair
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