Laser Process at Audi

[Ado Sigal]

Brett Dikeman wrote:

> At 1:09 AM -0400 9/18/04, cobram at juno.com wrote:
>
>> "reduces engine oil consumption by up to 75 %, and wear to the cylinder
>> bores and piston rings by as much as 90 %".
>> http://www.germancarfans.com/news.cfm/NewsID/2040916.001/audi/1.html
>
>
> Hear that?  That's my blood pressure going through the roof.
>
> Would it kill any of these sites to actually write their own content? 
> I'm so tired of reading Audi marketing drivel.  It takes NO talent for 
> Audiworld, VW Vortex, etc to post that crap; it could be done entirely 
> automatically; you wouldn't even need trained monkeys. Press releases 
> that pretend to be independently authored content are infinitely more 
> annoying than straight simple press releases, and if Audi wants us to 
> read them, they should just post them on their own corporate website 
> and be done with it.  At least they put on "text and photos supplied 
> by"- Audiworld, for example, posted Audi marketing stuff as their own 
> content for years, and I -think- at one point they even put their own 
> "staff"'s names on it.
>
>  Audi GMBTLCABC123 Marketing: don't give us fluffy crap thrown in 
> trying to be artsy, or pat yourselves on the back so hard you'll need 
> a back brace, because nobody actually believes any of it.  Say "we 
> heat the cylinder wall instantly with a UV laser in a nitrogen-rich 
> atmosphere.  The fast cycle means little crystalline structure 
> formation which gives a semiplastic-like surface blah blah blah blah, 
> it cuts down on oil use."  Ie, cut to the chase and lay it out.
>
> And for god sakes, would they stop stealing/playing off Audifans' 
> name?  Yeesh.  At least they didn't take audifans.net, like the UK 
> Audi Club did.  Buried in the site is a note that "we have no 
> affiliation with Audifans.com" and says some nice things about us.
>
> a)why's it buried on some back page that took me 15 minutes to find, 
> and b)if they knew about Audifans, why did they take audifans.net? 
> Answer: they wanted to cash in on our name recognition  c)if they knew 
> about Audifans, why didn't they ask for permission to use the name?  
> Answer: 'cause they knew the answer would be "no".
>
> GRRRRRRRRRRRRRR! (yes, I'm done ranting.  For today.  Tomorrow I 
> tackle the new A4.)
>
> Brett

Agree totally, but one doesn't get paid authors fee for visually 
rearranging columns of others material, but one does by reading the 
others material and glossing it enough to satisfy the editor. It would 
be very much better, if Audiworld or any such pretend to be mag, would 
just compile real material, and change no more than the typeface to suit 
the visual ability of their intended reader group. then the present crap 
they have. Saying that, I am sure that you Brett and few other listers 
could compile much more relevant material to Audi, just from listers 
input, than Audiworld could ever do. Should I mention that Audifans 
archive database holds a lot of good and relevant info, but it really 
needs sorting out into more functional format; maybe not. Hmm, something 
is telling me that if Phil's, Huw's and other listers pages are 
seamlessly linked with archive's info, and visual interface uniformed 
into an elegant and functional visual presentation, that site could 
perhaps attract some Audi Marketing attention and support, which at 
least could provide for decent web space and maintenance, that would 
allow more pics and other space hungry formats to be used and be always 
up to date, but then perhaps I used to many unconfirmed variables, or 
could we be thinking of a members yearly fee, that could also help a 
great deal.

Nice weekend to all,

Ado.