RS6 pricing

[Taka Mizutani]

No, actually the dealer management didn't drive the car around- it pretty
much
just sat there for a bunch of weeks until they wholesaled it.

Dealership management at that dealership tended to drive the new cars- no
one really
tried to abuse the perk except for the owner, who put a ton of miles on an
A8, didn't
put it back on the lot until it was a good two years old and over 11k miles,
couldn't
sell the car (went wholesale as well).

The dealership in question is poorly managed and will probably not improve
their sales
due to the owner cutting all the perks of working there and creating a
culture in which
the only people working there are too green to know that there are far
better places to
work. Once the green wears off, many people leave.

Taka

On 11/9/06, Lee Levitt <lee at wheelman.com> wrote:
>
> Taka, pricing the car at $70K may be considered greedy. But IT
> DIDN'T SELL AT $70K.
>
> Personally, I'd consider the dealer *stupid*. They wanted to hit a
> home run on the car. They overpriced it and it didn't sell. They
> sat on it while it depreciated, and then they wholesaled it out
> for what they paid for it (less, given their carrying costs.)
>
> Again, market forces at work. If you had offered the wholesale
> manager $50K the week the car was scheduled to go to auction, you
> might have gotten it at that price. Market forces at work...
>