[s-cars] Q7 ramblings

Taka Mizutani t44tqtro at gmail.com
Fri Mar 2 10:16:15 EST 2007


So what if Lexus doesn't sell well in Europe?

We're talking about the US market, that's what we've been talking about the
whole time,
along with the reliability and control interfaces of these cars.

You're taking potshots at Lexus now because you don't have a leg to stand on
in that
argument.

We're not talking about how boring the cars may be to drive

On 3/2/07, Ez Veedub <ezveedub at hotmail.com> wrote:
>
> Things have changed for Lexus, they are now ranked 5th in 07 by Consumer
> Reports. They were 1st in 06. And MB in at the bottom at 36. Audi is
> ranked
> 12th just to let you know. And yes, Lexus sells car very well in the US,
> and
> ONLY the US. LEXUS (Luxury EXport US)
> Ezveedub
>
>
> >From: "Taka Mizutani" <t44tqtro at gmail.com>
> >To: " DGraber460 at aol.com" <DGraber460 at aol.com>
> >CC: quattro at audifans.com, s-car-list at www.audifans.com
> >Subject: Re: [s-cars] Q7 ramblings
> >Date: Fri, 2 Mar 2007 08:47:48 -0500
> >
> >Except that Lexus does better than MBZ, BMW and Audi and they don't use a
> >stupid
> >MMI/iDrive/COMAND system. They are probably the best at gauging the US
> >market
> >anyway.
> >
> >I think all of this crap that the Germans are foisting on us is
> eventually
> >going to bite them
> >in the butt. Give me the RS5 Clubsport edition- no MMI, manual heat/air,
> >manual transmission,
> >manual seats, no sunroof, no back seat, ceramic brakes, aluminum/CF body.
> >:-)
> >
> >BTW, I saw a recent R-M Auction that brought much more reasonable prices-
> I
> >think the
> >Barrett-Jackson bubble is going to burst (which is a good thing, as a
> $35k
> >'69 Z-28 is a
> >much better proposition than a $110k car at B-J).
> >
> >Taka
> >
> >
> >On 3/2/07, DGraber460 at aol.com <DGraber460 at aol.com> wrote:
> > >
> > > One thing we must remember is that these engineering designs and
> >decisions
> > > are NOT based on the desires of loyalists such as this group. They are
>
> > > driven
> > > by  marketing research data. If the "Premium brand" marques are moving
> >in
> > > a
> > > given  direction and sales do not drop (and the press praises it), it
> >will
> > > flourish. It is cutting edge. It is market positioning and image.
> > > In  building and
> > > selling high end cars there are 3 critically important  factors:
> > > Image.
> > > Image.
> > > Image.
> > > Long term you have to deliver the goods. But _today_ you must impress
> >and
> > > dazzle with "new" and bragging rights type "stuff", even if that is
> more
> > > complicated and detrimentally complex.
> > > The "Bangle Butt", I-Drive, and Barrett-Jackson prove that the
> > > buying  public
> > > can be an illogical, image driven, herd of sheep.
> > >
> > > I am sort of old school, and love a dash full of switches and dials
> and
> > > gauges.
> > > Let me control everything and give me a bank of toggle switches  and
> I'm
> >a
> > > happy camper.
> > >
> > > Dennis
> > > No longer the  target market!
> > > Denver
> > >
> >_______________________________________________
> >S-CAR-List mailing list
> >S-CAR-List at audifans.com
> >http://www.audifans.com/mailman/listinfo/s-car-list
>
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