Porsche plans coup against Piëch
Huw Powell
audi at humanspeakers.com
Mon Sep 15 15:48:03 PDT 2008
> Anyone who hasn't seen recent US ads, they equate VW's with the wonderful
> experience of getting pulled over by the authorities for speeding,
> pigeonholing potential mini-van (or whatever that thing is) buyers, and
> equate the cars with graphic auto accidents. Yeah, makes me want to run
> out and buy one.
Yeah, they are highly "entertaining", but as far as brand management and
promotion, they are just weird.
The talking bug might have worked if they had written better ads.
What's even weirder is seeing those ads during "Mad Men", a show about
people in the advertising industry... during the heyday of the bug...
--
Huw Powell
http://www.humanspeakers.com/audi
http://www.humanthoughts.org/
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