Aside from a business sense (or nonsense), Audi (Auto Union) had a history of making motorcycles (DKW, NSU), it makes some sense for Audi to "get back to its roots", so to speak. I think that Ducati acquisition, like Lamborghini, will be a win-win proposition for Audi as well as the Italian company, maybe not in terms of dollars, but in many other ways. -Ti