Quattro is just another word for 4.

[Walter Moore]

Coverage of the S3 in the US auto press indicates it will also be auto-only
for our market...

As for me, no manual, no Sportback? I'll look elsewhere for my next ride.


On Tue, Mar 18, 2014 at 8:37 AM, Dan DiBiase <d_dibiase at yahoo.com> wrote:

> Interesting, as I received my invite from my dealer yesterday..... I'm not
> in the target audience, although I do like electronic music....
> I do like the A3 but am turned off by the fact that the only version that
> comes with a stick and quattro is the S3.... I'm not even sure the
> A3 versions come with a stick any longer.
>
> Dan D
> '04 A4 1.8Tq MT-6
> Central NJ USA
>
>
> ________________________________
>  From: "cobram at juno.com" <cobram at juno.com>
> To: quattro at audifans.com
> Sent: Monday, March 17, 2014 5:19 PM
> Subject: Re: Quattro is just another word for 4.
>
>
> oops, sorry but I didn't realize you might have to sign up to see it.
> Here's most of it, without the purdy pictures.
>
> Audi A3 gatherings target young, hip bacon lovers
> Audi has instructed its dealers how to throw the perfect party to
> celebrate the launch of the A3. Music from recommended artists include:
> Chvrches, Grimes, Phantogram, Empire of the Sun, M83, Capital Cities, Cut
> Copy and DJ Classixx.
> Automotive News
> March 10, 2014 - 12:01 am ET
> Audi is planning blowout parties April 3 in New York and Los Angeles to
> mark the launch of the Audi A3, and it wants all of its dealers to throw
> their own get-togethers that night, either in-house or off-site.
> Just don't expect cocktail wieners and classic rock.
>
> Audi wants its dealers' A3 launch parties to appear to the car's target
> clientele: people from their mid-20s to early 40s.
>
> In a 64-page directive to dealers obtained by Automotive News, Audi laid
> out instructions for virtually every aspect of its perfect party,
> prescribing an ultrahip formula of electronic music, minimalist design
> and gourmet hors d'oeuvres such as bacon-wrapped dates and desserts such
> as grilled cheese garnished with dark chocolate.
> "We want to provide a unique experience for consumers - not only a reason
> for them to come in and drive the new A3, but also to come in and
> experience Audi," Loren Angelo, director of marketing at Audi of America,
> said in an interview.
> Suggested hors d'oeuvres include portobello mushroom cannoli and shrimp
> lollipops with Thai chili sause. For desert: bacon and spice doughnuts.
>
> Audi has high hopes for the A3 sedan and its ability to compete with the
> Mercedes-Benz CLA for the hearts of young luxury buyers. It's asking
> dealers to craft a guest list of people in their mid-20s to early 40s and
> engage with "influencers and tastemakers" to boost attendance. "The
> lifetime value these new customers bring to the future sustainable growth
> of our organization is immeasurable," Audi's guide says.
>
> Black is the ideal backdrop color, as it "conveys the thrilling
> after-dark experience." Furniture should be black or white -- "avoid
> patterns." Lighting should be dimmed and white, with subtle red LED
> accents.
>
> Alex Maier, marketing director at Sunset Audi near Portland, Ore., is
> planning one of the larger parties, with 500 to 600 guests in a World War
> II-era machine shop converted into an event space. Pyramid Breweries, a
> West Coast brewpub group, will serve craft beer. Snacks will include
> gazpacho shots and bacon chocolate-chip cookies.
> An Audi dealer in the industrial Midwest, meanwhile, was still searching
> for young people to invite. Electronic music and quirky food won't
> resonate with the store's older clientele, but this dealer was determined
> to throw a good party.
> "Some dealers are pooh-poohing this thing," said the dealer, who asked
> not to be named so as not to harm ties with Audi. "But I'm saying, what
> the hell? We haven't had a party in a while. We're going all out."
>
>
> On Mon, 17 Mar 2014 17:03:54 -0400 <cobram at juno.com> writes:
> > I still remember when Audi geared it's cars and PR towards driving
> > enthusiasts.
> >
> > "Vorsprung durch Technik" no longer sells to the Hipster Elite base.
> >
> >
> > http://tinyurl.com/o97psbk
> >
> > BCNU,
> > Experience is the name everyone gives to their mistakes.
>
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-- 
+-----------------------------------------------------------------+
Walter R. Moore --  moorewr at gmail.com

"We would rather be ruined than changed;
We would rather die in our dread
Than climb the cross of the moment
And let our illusions die."
             W.H. Auden