[s-cars] Response from Carter @ AoA on mats

[chris chambers]

Gentz,

I contacted Lloyds mats and was forwarded to Alex who is quite informed on this 
subject.

He informed me that essentially anything that has S4, S6, A4 etc including UrS4 
Audi claims as copyrighted.
You can have a mat for a chevy labeled A4, but not one to go in an A4.

They had a contract with VW, but lost that recently. Essentially Audi wants as 
much of the floor mat business
as they can get and won't license any companies. Lloyd's used to make mats for 
Audi as OEM and when they
lost that contract Audi also ceased the licensing agreement; however he stated 
that the generation of Audi management
that made that decision is now gone.

Alex believes that if we contact AoA through a club to have mats made for us 
(not resale) that Audi will approve it.
If Audi provides us with written approval Lloyds will imprint anything we want 
on the mat, they still have the templates
to make the mats (which you an order blank) and the Audi four ring logo; other 
logos would have a set up fee.
IWe would have to order the mats directly through Lloyds not any retailer, they 
would do a custom run and have it completed
in about 3 days.

I have Alex's email address and phone number to contact him, 
Regards
Chris

 




________________________________
From: Wylie Bean <theringmeister at triad.rr.com>
To: chris chambers <fastscirocco_2000 at yahoo.com>; S-CAR list 
<s-car-list at audifans.com>
Sent: Tue, October 19, 2010 6:20:18 PM
Subject: Re: [s-cars] Response from Carter @ AoA on mats

Perhaps. 
Wylie Bean
TheRingmeister at triad.rr.com
90 cq
91 90q20v
92 UrS4
08 Q7 3.6
via BlackBerry®
________________________________

From: chris chambers <fastscirocco_2000 at yahoo.com> 
Date: Tue, 19 Oct 2010 14:37:53 -0700 (PDT)
To: <theringmeister at triad.rr.com>; S-CAR list<s-car-list at audifans.com>
Subject: Re: [s-cars] Response from Carter @ AoA on mats

Perhaps Lloyd Mats would be a good contact?
http://www.lloydmats.com/index2.htm
customerservice at lloydmats.com




________________________________
From: Wylie Bean <theringmeister at triad.rr.com>
To: S-CAR list <s-car-list at audifans.com>
Sent: Tue, October 19, 2010 5:20:12 PM
Subject: [s-cars] Response from Carter @ AoA on mats

If anyone knows the deal w/ what happened to make Lloyds stop producing the 
embroidered stuff please chime in. 


----

Hello Mr Bean –

Tim Eaton forwarded me your email.  The short answer to questions like this is 
that we really don’t have any kind of Heritage department on this side of the 
ocean.  It would be nice to develop a better support structure for vintage Audis 
but we don’t have the people to do it right now. Do you have any details on the 
situation you mentioned with Lloyds?  I don’t know who would be in charge of 
that kind of thing around here.  What were they producing? Who approached them 
about trademark infringement and when? 

Best regards,
Carter Balkcom
Wylie Bean
TheRingmeister at triad.rr.com
90 cq
91 90q20v
92 UrS4
08 Q7 3.6
via BlackBerry®
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