[urq] Why should Audi care/urqs aren't worth jack...(long)

Phil Payne quattro at isham-research.com
Tue Dec 23 16:22:54 EST 2003


> Something is already happening in Germany, but it might take a while.

Don't hold your breath.

> Audi has recently founded ACI (Audi Club International) which is a sort of
> master club for Audi fans, run by Audi AG and members of several clubs, for
> now Germany-only. ACI will take care of publicity, coordinated events,
> support to clubs and... supplying and eventually remanufacturing parts.
> It's intended to formalize contacts between Audi AG and the clubs, to
> assure that all clubs get equal support and to ensure that Audi AG has some
> say in internal club matters (but that's my personal opinion).
>
> I agree, they have years of catching up to do compared to BMW and M-B.

Talk to some of the chairmen of the existing clubs in Germany.  Alex Gerber at die-urgewalt.de
for instance.

It's widley seen as a control and "keep quiet" exercise by Audi - they simply don't want the
independent voices out there.

--
  Phil Payne
  http://www.isham-research.com
  +44 7785 302 803



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