[urq] Motivating Audi to produce Parts

[Pasqualoni, James E]

I believe what you say to be true.  However, to proudly display one of
the old-timer cars indicates to the consumer that both parts and service
for such cars is still available at the dealer.  Neither Audi nor their
North American dealers seem to have any interest in servicing these
older cars, given the expense at keeping their techs trained in such a
wide array of applications, as well as actually having all necessary
parts accessible.  I believe it to be an attempt at quality control,
however misguided an approach it may be...

-----Original Message-----
From: urq-bounces at audifans.com [mailto:urq-bounces at audifans.com] On
Behalf Of Patrick Carlier
Sent: Wednesday, June 28, 2006 3:41 PM
To: urq at audifans.com
Subject: Re: [urq] Motivating Audi to produce Parts

I think an important argument is that an old timer gives a kind of
undestructible , everlasting image to the brand .

That is why many  garages and dealers like to have  an oldtimer in their
showroom . To make people think : " oh look , it's a 1971 car in such a
great shape  . That means the car we are about to buy will also last 35
years or more . "

The commercial value of an oldtimer in a showroom , or on  the road is
by far more valuable then tv adds or flyers or whatever  .
And it doesnt even cost the company a penny . On the contary , they
still gain a "few" bucks by selling the parts needed to keep the
oldtimers on the road .

Mercedes has understood this very well , that is why they have a
separate group of people doing anything within their power to preserve
and re-manufacture parts . You can order any part for a 1950 MB , and if
it's not available , wich is pretty rare , they'll rebuild your old part
or re-manufacture it for you . And from what i've heard from a friend ,
prices are quite reasonable .



Patrick




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