[V8] Audi Dealership

[Ingo Rautenberg]

You are absolutely correct.  My neighbor had his 6 series convertible  
in so often last winter I thought he'd traded it in for an X5. Lol.
BMW spends (or at least used to spend) an enormous amount on warranty  
repairs to keep the customer happy and retain/increase market share.   
They figured, "lets go for the long haul."

Ingo


On Jan 15, 2008, at 12:17 PM, <sdewitt at stx.rr.com>  
<sdewitt at stx.rr.com> wrote:

> This is very interesting, I worked at a BMW and Audi dealership in  
> the early to mid 90's and BMW warranty work was the single largest  
> revenue generator for the dealership. Audi sales were half what BMW  
> were but BMW warranty work was maybe 50 times greater than Audi  
> warranty business. The dealership also sold Porsche and VW, it was  
> an interesting mix of business. Eventually Audi went away and  
> recently the same dealer sold off VW and Porsche.
>
> What amazed me was the number of control units we warrantied, and  
> these weren't cheap, I winced at the thought of a $3,000 main body  
> module going bad on the owners dime, and it seemed like 3 out of 5  
> 7 series cars had to have that module replaced under warranty at  
> one point. I would not recomend owning a BMW out of warranty!
>
>
>