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Re: FW: Audi Price Cuts
>I can't believe that the whole "unintended acceleration" thing is still an
>issue, but I agree that it is. I get a lot of comments about it when people
>learn that I drive an Audi.
It is remarkable, but what is even worse is that 60 minutes is probably no
worse than the rest of TV - in other words, don't believe what you see on TV!
>Also, why hasn't Audi had a taken a more aggressive position (beyond
>changing the model names)? Wasn't the whole thing more or less disproved?
My understanding was that VW/Audi thought that a lawsuit would bring additional
publicity and keep the story alive for 5 to 10 more years than would otherwise
be the case. Its interesting to compare this case to the one were NBC used
model rocket engines to ignite fuel spilled from a T-Boned pick-up truck. As I
recall, GM quite successfully sued NBC and there was a good bit of publicity.
Jason