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RE: Audi quality
> I didn't see the survey, but I think the dealer was quoting a JD
Power
> survey of quality problems after 5 years and said Audi was 3rd, after
> Cadillac(1) and Mercedes(2). Did anyone see that survey?
Yes, I received a copy of the report in the mail from Audi. It was based on
the 1989 model and Audi did extremely well for the long term (top 5 in most
categories as I recall). It's probably available if you call and ask for
it.
Also, someone sent this to me a while ago. It seems Audi is also doing well
initial satisfaction too.
__________
J.D. Power and Associates announced their 1994 Customer Satisfaction Index
yesterday (7/6/94). This is a survey that measures buyer satisfaction with
vehicles and dealers in the U.S. after one year of ownership. Here are the
rankings (highest possible score is 202):
1. Lexus 176
2. Infiniti 171
3. Saturn 155
4. Acura 150
>> 5. Audi 148
6. Toyota 146
7. Honda 145
8. Lincoln 144
8. Volvo 144
10. Cadillac 143
10. Jaguar 143
12. Buick 141
12. Mercedes-Benz 141
14. Saab 140
15. Subaru 139
16. BMW 138
17. Oldsmobile 137
18. Mercury 133
18. Plymouth 133
20. Chevrolet 132
20. Chrysler 132
20. Nissan 132
23. Pontiac 127
24. Dodge 126
24. Mitsubishi 126
26. Ford 120
26. Volkswagen 120
28. Mazda 119
29. Geo 118
30. Eagle 116
31. Hyundai 110
32. Suzuki 108
Note: Alfa Romeo, Isuzu, and Porsche were not ranked because of
insufficient sample size.
ASIAN AVERAGE 140
EUROPEAN AVG. 139
INDUSTRY AVG. 135
BIG THREE AVG. 132
Other interesting things from the article:
* General Motors cars averaged 136, the first time in the history of the
survey
that a U.S. car maker was higher than the industry average.
* The Big Three average in 1986 was only 94.
* Asian brands, including Korea's Hyundai, scored an average of 140, 18
percent
higher than in 1986, and the Big Three scored 132, a gain of 51 percent.
The
European average was 139, up 30 percent from 1986.
* Overall improvement for the European brands reflected that Yugo, Renault,
Peugeot and Sterling were no longer sold in the U.S. market. Those cars
did
not compete well on quality or customer satisfaction and they pulled down
the European average in earlier surveys.
* The survey scores are based 60 percent on owners' satisfaction with
vehicle
repairs and reliability, and 40 percent on how they were handled by
dealers.
25,000 owners were surveyed.