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RE: Audi quality
Well, I guess I feel like a bit of a dope for not knowing about the J.D.
Power survey below (ref: my comments a couple of weeks ago about Audi not
doing to good with these kinds of surveys). Based upon this, Audi
certainly has a better story that BMW, MB, et al. The bad news is the ~=
30 pt. diff with the top two. No wonder Audi Amer. is mum on this . . .
davidder
> J.D. Power and Associates announced their 1994 Customer Satisfaction Index
> yesterday (7/6/94). This is a survey that measures buyer satisfaction with
> vehicles and dealers in the U.S. after one year of ownership. Here are the
> rankings (highest possible score is 202):
>
> 1. Lexus 176
> 2. Infiniti 171
> 3. Saturn 155
> 4. Acura 150
> >> 5. Audi 148
> 6. Toyota 146
> 7. Honda 145
> 8. Lincoln 144
> 8. Volvo 144
> 10. Cadillac 143
> 10. Jaguar 143
> 12. Buick 141
> 12. Mercedes-Benz 141
> 14. Saab 140
> 15. Subaru 139
> 16. BMW 138
> 17. Oldsmobile 137
> 18. Mercury 133
> 18. Plymouth 133
> 20. Chevrolet 132
> 20. Chrysler 132
> 20. Nissan 132
> 23. Pontiac 127
> 24. Dodge 126
> 24. Mitsubishi 126
> 26. Ford 120
> 26. Volkswagen 120
> 28. Mazda 119
> 29. Geo 118
> 30. Eagle 116
> 31. Hyundai 110
> 32. Suzuki 108
>
> Note: Alfa Romeo, Isuzu, and Porsche were not ranked because of
> insufficient sample size.
>
> ASIAN AVERAGE 140
> EUROPEAN AVG. 139
> INDUSTRY AVG. 135
> BIG THREE AVG. 132
>
> Other interesting things from the article:
>
> * General Motors cars averaged 136, the first time in the history of the
> survey
> that a U.S. car maker was higher than the industry average.
>
> * The Big Three average in 1986 was only 94.
>
> * Asian brands, including Korea's Hyundai, scored an average of 140, 18
> percent
> higher than in 1986, and the Big Three scored 132, a gain of 51 percent.
> The
> European average was 139, up 30 percent from 1986.
>
> * Overall improvement for the European brands reflected that Yugo, Renault,
> Peugeot and Sterling were no longer sold in the U.S. market. Those cars
> did
> not compete well on quality or customer satisfaction and they pulled down
> the European average in earlier surveys.
>
> * The survey scores are based 60 percent on owners' satisfaction with
> vehicle
> repairs and reliability, and 40 percent on how they were handled by
> dealers.
> 25,000 owners were surveyed.
>
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