[Author Prev][Author Next][Thread Prev][Thread Next][Author Index][Thread Index]
No Subject
--- Received from A.CARLSON +852-2511-3033 23.08.95 02.21
-> IBMMAIL.INTERNET IBM MAIL EXCHANGE ADRESSE
===
Hi group,
The latest press release from my American colleagues. Can an Audi
version be far behind? Who knows, stay tuned. One can only hope.
Regards,
Eric Carlson
VW AP Hong Kong
==============================================================================
FOR IMMEDIATE RELEASE
August 21, 1995
CONTACT: Tony Fouladpour
(810) 340-5064
For CompuServe Internet Division:
Rebecca Gelinas
(206) 442-2598
VOLKSWAGEN OPENS INTERNET WEB SITE
AUBURN HILLS, Mich. -- Volkswagen of America, Inc.
announced today that it has now established a homepage on
the Internet World Wide Web and will team up with
CompuServe?s Internet Division to proactively send out an
innovative new software that will connect people to the
Internet and bring them directly into the new Volkswagen
homepage.
Volkswagen said it will mail a customized version of
CompuServe?s Mosaic Direct diskettes to 500,000 of its
owners in the U.S. and Canada, providing the software
needed for a direct, instant Internet connection to the
Volkswagen site.
Volkswagen is the first automaker to proactively
recruit Internet users to its site in this manner.
CompuServe?s Mosaic Direct diskettes will be mailed
during the next week to Volkswagen owners and will also be
included in the automaker?s new 1996 models. The software
will be provided free of charge along with seven hours of
access to the Internet.
- more -
Page 2 of 3-3-3
"The Mosaic Direct software brings the customer to
the Volkswagen site directly," said Bill Gelgota, who
heads Volkswagen?s advertising in the United States. "It
is a proactive way for us to give our customers a link to
the company."
Volkswagen?s new homepage is designed to inform and
entertain Volkswagen customers and prospects. It
incorporates the look and attitude of the automaker?s new
advertising campaign that was launched nationally last
month and created by Volkswagen?s new agency in the United
States, Arnold Fortuna Lawner & Cabot of Boston. The
campaign centers around a bold new theme: "On the road of
life, there are passengers and there are drivers. Drivers
wanted."
Using this theme, the Volkswagen Internet Web Site
was designed to be different from most other automotive
web sites that are mostly text based, on-line brochures.
Volkswagen?s site features a road map, which acts as the
home page, navigating the user to various general subject
sites. These roadside sites include a Visitors Center, a
Campground, a Store, a Dealer Showroom, Research and
Design Centers, a Newsstand and a Rest Area. There is
even a road called "Shakedown Street" which will take the
viewer down a road built in memory of Jerry Garcia, the
late leader of the Grateful Dead.
"The concept of the road map allows the site to grow
over time," said
Gelgota. "It will have a place for suggestions and
comments which we will use so that the site can grow with
the interests of the users in mind."
The web sited can be accessed at http://www.vw.com.
- more -
Page 3 of 3-3-3
The Mosaic Direct software to be mailed to Volkswagen
owners is a customized version of the award-winning SPRY
Mosaic browser, which makes it easy for customers to
connect on the World Wide Web. This software only
requires the user to have a PC, 9600 baud modem and the
ability to point-and-click a mouse. No higher level of
computer skill or knowledge is needed.
An estimated six million people are on the Web. This
constitutes only 10 percent of the 66 million Windows
users who have the hardware and operating system to access
the Internet but lack the software.
# # #
Verteilerliste:
GW01.A.Carlson<Memo2<OAVAX3