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Avant = Problem with Avanti



As mentioned in an earlier post, Audi could not use the name Avant in the
U.S. because it was in conflict with the already trademarked name Avanti.
 It's a battle Audi only could have won with a checkbook, and it probably
wouldn't have been worthwhile.

Given Audi's market presence and clout (or lack thereof) even if they had
used Avant for a decade, your average American would still want to know,
"What's an Avant?"  I think we'd all be pretty tired of answering by now.