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Car Clubs
What do other car clubs get for their money:
A recent Viper event sponsored (read: subsidized) by Dodge got "...for their
$200 price of admission. Aside from being wined and dined, Viper owners
convoyed, behind a police escort, to Michigan International Speedway, where they
rolled down the track in a parade lap and then watched the International Race Of
Champions."
The last time I "convoyed" behind a police escort the day wasn't quite as
pleasant...
The main point of these manufacturer sponsored clubs is customer loyalty: 61% of
Saturn owners replaced their cars with Saturns. Customer satisfaction and
dealer responsiveness can go a long way with a mediocre car. Just think what it
would do with a good car like the A4.
But Audi's already selling all they can make, and customer satisfaction and
dealer support are long term strategies, aren't they?
No, I won't trade my 200tqw for a Saturn, or a Viper. (not even to you Bob)
Joe Yakubik