[Author Prev][Author Next][Thread Prev][Thread Next][Author Index][Thread Index]

Re: To 1.8, or not to 1.8?





On Sun, 12 May 1996, William Murin wrote:

> As for the $5-6,000 bump.  Even though the A4 has met with great success 
> a 20% increase in the base price of the car will kill the market.  Audi 
> still has too much negative baggage in this country because of the CBS 
> story as well as a reputation for finicky cars.  dont doubt there will be 
> a price increase but unless every option were to become standard they 
> could not sell another A4 in the US with that kind of increase.

Well, I've come to the conclusion that Audi is looking at its US market 
as a red headed step child.  We never get the fun cars:  No S2, RS2, only 
one year of the 5sp V8, no new S4, let alone the S4 Plus (with the V8), 
or the S8, and now it looks like we wont get the 1.8t.  Plus, the Audi 
dealers all seem to be less than stellar, and Audi isn't doing anything 
about it.  We make up a very small share of Audi's total market, so its 
like they don't want to waste their breath on us.  They don't loose out, 
but we sure do.
 
> One final point, anyone contemplating the purchase of a new A4 at $30k 
> give or take a few bucks, is not entitled to reference himself as a 
> "poor" college student.

I can't contemplate the purchase of a $30,000 car, but the idea of a new 
Quattro for around $23,000 actually let me fathom sometime owning a new 
one.  

> Bill Murin
> 87 4kcsq @ 153,000 miles
> a "poor" college prof

But very lucky, an '87 4KCSQ is EXACTLY what I want!

-Adam