Soobie Doo Part 2

[Shaun Mullen <smullen@philly.infi.net>]

While Audi's recent marketing strategy has been to be all things to all people, which 
tends to diminish the impact of its TV and print advertising, Subaru has wisely ditched 
that strategy and now sells only AWD cars in the U.S., the majority of them wagons.  In 
the year it has done so, sales are up a robust 22 percent.  Why should we care?  Maybe 
we shouldn't care at all, but Subaru seems to have been most successful in explaining 
through its ads the special advantages of its AWD system in the wet and dry, while Audi 
has not been nearly as successful, nor it seems nearly as interested, in really pushing 
its still-world's-best quattro system through its advertising.