Re: Soobie Doo Part 2

[ScharfR@aol.com]

In a message dated 96-11-22 09:27:16 EST, smullen@philly.infi.net (Shaun
Mullen) writes:

<< While Audi's recent marketing strategy has been to be all things to all
<< people, which  tends to diminish the impact of its TV and print
advertising,
<< Subaru has wisely ditched  that strategy and now sells only AWD cars
<< in the U.S., the majority of them wagons.  In the year it has done so,
<< sales are up a robust 22 percent. >>

   and further

<< while Audi has not been nearly as successful ......>>


Wake up and smell the coffee.  Audi's sales were up by 44% in 1995 and are up
by over 50% in the first 10 months of 1996 (all figures refer to the U.S.
market)

Granted, we are talking about a different volume basis, but I would hardly
call Audi unsuccessful in communicating its message.