Audi Product Idea: A5 Minvan

[quk@sievers.com (Phil Payne)]

In message <Pine.HPP.3.95.970114015001.23975A-100000@bluejay.creighton.edu> Psycho Bob writes:

> Yes. And I also remember one of the top BMW executives said, when asked
> how they view the now-surging Audi, that he considers Audi as equal to
> Rover -- and not up to "BMW standard."

And what does BMW really think about Rover?  "They liked the product so much 
they bought the company"?  Believe their actions, not their words.  Here in the 
UK, they decided against rebranding the next Rovers as BMWs because Rover now 
has a superior reputation for reliability.

His white board back at the office is telling him a different story - Audi is 
starting to erode some of BMW's "native" market.

--
 Phil Payne
 phil@sievers.com
 Committee Member, UK Audi [ur-]quattro Owners Club