Re: lets all talk audi

[steveb@falcon.kla.com (Steven Buchholz)]

> Hi there all you audi fans, how are ya?  Im chasing down information 
> on the Audi company.  Went to the German and US web pages but they 
> dont really help.  Specifically their approaches to marketing the 
> sports cars (quattro) or any car marketing information would be 
> WUNDERBAR!. Oh yeah, I drove the new A8 the other day - what a 
> machine! It was the one with the all steel winter tires n stuff.
                                   ^^^^^^^^^^^^^^^^^^^^^^
Are these the same as the tracks I saw you can put on your AWD pick-up
for the snow? ... ;-)
> 
> Byron West
> Audi AG - Motorsportvermarktung
> Vorsprung Durch Technik
> 
... replying to your question ...

IMHO Audi's approach to marketing sports cars is "They'll figure it out 
for themselves ..." and is extremely disappointing.  You'd think that Audi 
would take a cue from BMW or MBZ or a number of the Japanese marques and 
market products from the sport division!  It isn't clear to me that they 
have any intention of marketing the quattro as a sports car ... I'm think-
ing that they are using it to ridicule the SUV market ... but frankly Su-
baru is doing a better job IMHO ...

Were there ANY ads for the S6?  I got the biggest kick about hearing a 
dealer tell me that they had to dig to find out that the 95.5 S6 was 
approved for the state of California!  HELLO! ... No wonder they sold 
so few of them!

I am a big Audi Sport fan! ... I am just frustrated by the fact that 
Audi doesn't seem to care ... maybe you can help to change that ...

Steve Buchholz
s_buchho@kla.com
San Jose, CA (USA)