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Re: Audi Marketing Miscues



Caution: no Audi content

Doug writes:
<snip>
> Scandinavian vacuum manufacturer Electrolux used the following in an
> American campaign: Nothing sucks like an Electrolux.
<snip>

I could never understand how a Volvo wiper motor could have the same 
name as a vacuum cleaner.  But I was unaware that Electrolux was 
Swedish as well.  I guess the jump from vacuum cleaners to wiper 
motors must be quite small.   Does this mean Bosch makes vacuum 
cleaners?

By the way, of the two available wiper motors used on the Volvo 200 
series, Electrolux and something too Scandinavian to pronounce, the 
Electrolux does indeed suck - brushes fail.

-pete
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Pete Gotseff
pag@hydrospere.com
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