Re: Audi Marketing Miscues

[quk@isham-research.demon.co.uk (Phil Payne)]

In message <19971230190141500.AAA229@pete> pag@hydrosphere.com (Pete Gotseff) writes:

> I could never understand how a Volvo wiper motor could have the same 
> name as a vacuum cleaner.  But I was unaware that Electrolux was 
> Swedish as well.  I guess the jump from vacuum cleaners to wiper 
> motors must be quite small.   Does this mean Bosch makes vacuum 
> cleaners?

Indeed they do.  Plus dishwashers, washing machines, and perhaps the greatest 
range of power tools on the planet.  My workshop downstairs has two long 
'green' shelves - power drills, saws, planes, sander, grinder, etc.
 
Robert Bosch is actually a charity.  The company was assigned to the State of 
Baden-Wurtemburg after the death of the son, and its profits apparently go 
mainly into supporting old people's homes.  They're physically located almost 
across the road from Porsche, and within a very few miles of Audi Neckarsulm, 
where the ur-quattros were built and where today's speciality vehicles continue 
to be built.

-- 
 Phil Payne
 Committee Member, UK Audi [ur-]quattro Owners Club