Audi owner loyalty

[Wendell_Gurley@notes.toyota.com]

Partly true, but the strength of Mercedes and BMW is surprising.  Mercedes
increased their sales last year more than Audi, up 34.6% vs. 24.8% for
Audi.  BMW increased 15.8%.  1997 sales:  BMW 122,467,  M-B 122,265,   Audi
34,160.

>>  Audi has the lowest loyalty rate by far, about 9% of buyers had
>>previously purchased Audis vs. 32% for BMW and 58% for Mercedes
>>- --
>This seems to be biased by audi's recent sales increases; lots of new
people
>buying audis.  The other companies have not had similar increases in #s of
>cars sold.