Re: Audi owner loyalty

["Osman Parvez" <oparvez1@nycap.rr.com>]

Wendell, 
             Where are you gettting your stats from? The information I get
at the dealership, direct from Audi, indicates that Audi has had the
largest percentage increase in sales. Mercedes and BMW were well behind. I
don't have the information handy tonight, otherwise I would direct quote. I
do recall looking over some graphs of it though. I certainly agree that my
information is put out by the manufacturer, and all statistics are
meaningless unless they are significant and backed up from replication. I
will gladly cite/quote the Audi information I have if you request. I'm
surprised your information is a direct contradiction to what I have, in
that Audi has had the largest percentage increase in sales for the past
three years in a row. 

Osman Parvez
Albany, NY
89 200q, TAP Chip, 171K






----------
> Partly true, but the strength of Mercedes and BMW is surprising. 
Mercedes
> increased their sales last year more than Audi, up 34.6% vs. 24.8% for
> Audi.  BMW increased 15.8%.  1997 sales:  BMW 122,467,  M-B 122,265,  
Audi
> 34,160.
> 
> >>  Audi has the lowest loyalty rate by far, about 9% of buyers had
> >>previously purchased Audis vs. 32% for BMW and 58% for Mercedes
> >>- --
> >This seems to be biased by audi's recent sales increases; lots of new
> people
> >buying audis.  The other companies have not had similar increases in #s
of
> >cars sold.
> 
>