Competition

[QSHIPQ <QSHIPQ@aol.com>]

Jeff writes:
>...
>Competition between the marques is good. The M3 is good. The (new) S4's 
>goodness is probably owed in part to the stimulus of the M3. The new
3-series' 
>goodness owes more than a little to the A4 and so on and on... The fact that 
>their development is related doesn't mean that they're trying to reach the
same 
>goal in terms of performance, quality, safety, handling, features and price,
so 
>a "one-size-fits-all" comparison of who's reached the "One True Goal" will 
>always tend to be rather biased by the individual's own definition of that 
>goal.
>Geoff Jenkins
Another great post Mr. Jenkins.  I find the M3 to be a boy racer car, it's not
me.  But forgodsakes, the lingering taste of good brakes makes dining in the
audi somewhat salty donnut?  

And to add xenon lights to the 328 makes me think that BMW is hitting a few
sore spots with a majority of us.  

I love BMW for what they do right.  I hate them for what they do right.  I
hardly fault them for any of the things they do wrong (not being one to polish
my dash much).  I look at the audi in comparison:  I love audis.  I hate audi
brakes.  I hate them for what they do wrong.  I hate them for the compromises
they accept for awd.  I WANT them to win, compete and sell great cars.  

Setting the standard by which audis are compared is what BMW is doing now,
very successfully, across the board.  With a very basic philosophy that is
anchored in accepted and old tech chassis dynamics.  A good chassis makes no
excuses.  All achieved with less interior facia, more toys, and no awd.  What
are the coaches focusing on here?  

Scott